The "Basic Seven" Foods

1. Green and yellow leafy vegetables. These may be used either cooked or raw, fresh or frozen. They include cabbage, lettuce, broccoli, sprouts, asparagus, spinach, celery, and similar greens. These provide vitamin A to protect eyes and skin and to guard against infection. They also provide iron for the blood and roughage for elimination.

2. Fruits—at least two each day. One may be an orange or some other citrus fruit. Another may be a banana, tomato, apple, pear, peach, a bunch of grapes, or some tropical fruit. For variety use strawberries, canteloupe, or some type of melon. These fruits provide vitamin C, which is essential for strong blood vessels and healthy gums and teeth. They also provide roughage for better elimination. Fresh fruits are best for these purposes. Heat destroys vitamin C.

3. Potatoes and other vegetables. Two or more servings should be eaten each day. These include Irish potatoes, sweet potatoes, yams, beets, carrots, parsnips, lentils, onions, peas, beans, soybeans, and many more. Vitamins and minerals are present in all vegetables. Potatoes are a good source, especially when cooked in their skins. Vegetables may be used in various ways. Raw carrots are an excellent source of vitamin A. Vegetables provide bulk, which aids digestion.

4. Milk and dairy products. The very minimum for an adult should be a pint a day, or more, and a quart a day for each growing child or pregnant mother. Nursing mothers need even more. The milk may be in fluid form, as whole milk, buttermilk, skim milk, canned or evaporated milk, condensed milk, dried milk, or some form of cheese. One ounce of cheddar cheese is equal to a cup of milk. The milk can be used as a beverage or in cooking, such as soups, puddings, and desserts. Milk is a fine source of protein. It also provides minerals, vitamins, and especially calcium, which is needed for bones, teeth, nerves, and muscles.

5. Protein foods. Foods that are rich in proteins include beans, peas, soybeans, nuts, peanuts, eggs, meat, or fish. Soybeans are the richest source of proteins known. They are far richer than eggs, liver, kidney, or any other meat products and far less expensive. They have been used in the Orient for many generations. Dried peas, beans, lentils, and peanuts are all similar to meat in food value.

6. Whole-grain breads and cereals, at least two or three slices of bread and one dish of cooked cereal each day. These are particularly valuable for growing children and adults who work hard. Whole grains include wheat, rice, barley, corn, and other grains. "Enriched white flour" is better than ordinary white flour, but it is still lacking in certain essential elements. Grains and cereals provide calories for energy, as well as vitamins, minerals, and roughage. Whole grains, freshly ground, are best.

7. Butter, cream, fortified margarine, or other vegetable fats. A certain amount of fat is essential in every diet. Salad oils, olive oil, corn oil, and similar products may be substituted to meet the daily requirements for fat in the diet. Fats provide calories for heat and energy. They yield more than twice as much energy as carbohydrates.

Other foods rich in fats are egg yolk, vegetable oils, olives, nuts, and soybeans.

These are the "basic seven" food groups. One or two from each group should be included in the diet of the whole family every day. The quantities need not be large. The wider the variety, the better. Serve each food attractively. Eye appeal is always important.

In considering the "basic seven," you will notice that there is no mention of white sugar, spices, or condiments. None of these is essential in the diet. Ordinary white sugar does provide energy, but that is all. There are no vitamins or minerals in refined sugar.

In addition to these "basic seven" food groups one should include at least six to eight glasses of water each day. Water is necessary for removing wastes from the body. It aids in maintaining a normal temperature and in moistening the air we breathe. We do get some water from our foods, but not nearly enough to supply all our needs. Many who complain of sluggishness, fatigue, and nervous headaches would feel better if they were taking more water. It is best to drink between meals. Drinking water should be pure and free from harmful germs. If in doubt, boil the water before using it.

Over two thirds of the human body is composed of water in some form or other. This means that a person weighing 150 pounds has more than one hundred pounds of water in his physical make-up. Even the bones are one-third water. Without sufficient water, the blood cannot circulate properly. Nor can the digestive organs work as they should. All the cells need water. This is the remarkable fluid in which myriads of chemical and electrical reactions are taking place all the time.

A reliable supply of pure water is essential to the life and health of every family. One may live quite a while without food, but not more than a few days without water. There is no substitute for water. It is indeed the liquid of life. Those who follow the "basic seven" in their choice of foods and include a generous supply of pure water need never fear. They will be taking a balanced diet, and they will feel the benefits of good health all their lives.

No Backtracking

No Backtracking principles

This is a plan for life. You will carefully reintroduce certain carbohydrates into your diet — and find the balance that maintains your weight and keeps you feeling trim. This crucial phase will allow you to:

• Establish the carbohydrate levels that you can eat in order to remain slim and supply your energy requirements
• Break totally with bad habits made in the past
• Never return to yo-yo dieting
• Find a healthy attitude to food and a viable eating plan for the rest of your life.

No Backtracking rules

During this phase you need to:

• Increase your daily carb intake by no more than 10g (1/3oz) each week

• Add new foods one at a time

• Eliminate a new food if it provokes weight gain; a return of physical symptoms lost during the Fast-Track Plan; increased appetite, cravings or water retention

• Drop back to the next-lowest level of carbohydrate intake if you gain weight

• Carry on eating adequate amounts of healthy fats and lean protein at every meal to ensure a balanced diet

• Continue to take vitamin and mineral supplements regularly, drink masses of water and, of course, exercise regularly.

Make this diet the one that works

Once you have reached your target weight, you can start on the No Backtracking plan. Increase your intake of carbohydrates by 5-10 grams per day until you reach your optimum level for weight management This will probably be around 40 per cent of your total daily calorific intake, but remember that everybody differs, especially when you consider activity levels.

If you have high insulin resistance, then you may have to Keep on Tracking and be careful about how many carbohydrates you consume on a daily basis. But if you're one of the lucky ones with low insulin resistance, you may be able to eat most vegetables (including starchy vegetables), fruit, pulses andwholegrains such as oats, barley, millet, wild rice, couscous and buckwheat. You can also begin to use recipes containing carbohydrate ingredients such as breadcrumbs; you may even be able to handle an occasional potato. But don't eat all these things in one day. You still have to monitor your carbohydrate intake to stay where you are - healthy and energized. Remember the eating habits that got you here in the first place. You should have successfully gauged your ideal carbohydrate level, and be maintaining a stable weight and energy levels, within 4-12 weeks of following the No Backtracking plan.

Stick to the basic weight management tips and try to be good 80 per cent of the time. We are all allowed the odd slip up - if you want a slab of chocolate cake from time to time, make sure it is the best you find and enjoy it. If you ever see the scales creeping up, cut back, even go back to the Fast Track plan for a few days until your weight is back to normal, and then gradually raise your carbohydrate levels once again.

A template for life

Two portions of higher GI carbohydrates are included per day on the suggested eating plan. Treat this as the template you ought to follow from now on. And try some of these tricks to keep your carbohydrates at a moderate, healthy level:

• Opt for rye bread, oatcakes and rye crackers instead of wheat-based bread. Even if you are not wheat-intolerant, it is worth considering this.

• Eat fruit 20 minutes before eating anything else, not afterwards. Fruit takes less time to digest, but if eaten on top of a heavy meal, can cause bloating.

• If you are going to drink alcohol, choose dry white wine or, even better, red, which contains flavonoids with antioxidant and anti-platelet properties thought to reduce deaths from coronary artery disease. If you have managed to kick the alcohol habit, opt for grape juice, which contains flavonoids similar to those in red wine.

• Mix sweet potato with cauliflower as a mash or purée to go with roast chicken. The aim is to mix a high GI vegetable with a low one, to reduce the total carbohydrate level.

• When making a rice dish such as risotto, reverse your ratio of vegetables to rice: add a little rice to a heap of vegetables. And try grating raw vegetables such as carrots and courgettes into the dish at the last moment - it adds texture and you get the benefit of all those raw phytonutrients.

• Don't give up on those whey-protein smoothies - they are still the most effective way of getting high-value biological protein.

The carbohydrate jewels

By upping your intake of low GI fruit and vegetables, you will not only be on your way to becoming leaner, but you will have a profound effect on your health. The amazing phytonutrients (plant nutrients) that you find in brightly coloured raw organic fruit and vegetables are clever little substances that can protect you from ill health in various ways, although many people's diets are sadly lacking in them.

Phytonutrients can help regulate the immune system, stabilize vitamins in body tissues and protect from serious illnesses, such as such as cancer. They do this by working as antioxidants alongside vitamins A, C, E and D, and the minerals, selenium and zinc. As a team, these powerful compounds have the ability to slow down the damaging oxidative process caused by those 'enemies of a healthy state', the free radicals. Antioxidants can also rid the body of these free radicals, which are the natural waste products of metabolism, which, if left unchecked, can lead to degenerative disease, by causing imbalances on a cellular level.

Take note that these free radicals are also found in overheated oils and fried foods, another good reason to kiss junk food good bye.

They aren't classed as essential nutrients, but without phytonutrients your sense of wellness would be severely compromised.

They work in the body at deep physiological and biochemical levels, and luckily enough are to be found in low-density/low GI fruit and vegetables. Eating these raw wherever possible is the key to maximizing their life- enhancing qualities. Cooking destroys many of the benefits that you will reap if you include a colourful array of energy-boosting raw fruit and vegetables in your daily diet.

Life is a balancing act

So now you have a better understanding of the impact that the wrong carbohydrates can have on your body, and have established that you need to incorporate more of the colourful and low GI fibrous fruit and vegetables in your diet. But man cannot live by carbohydrates alone. You will have to take a close look at the two other macronutrients that work hand-in-hand with carbohydrates to provide energy and nourish the body: protein and fats.

The key to balancing blood-sugar levels, banishing insulin resistance and losing excess weight lies in successfully balancing these three macronutrients.

Becoming a GI Joe

All carbohydrates have a value on what is known as the `glycaemic index' (GI), which indicates how quickly that carbohydrate is metabolized by the body and converted into glucose. The lower a food's GI, the longer it takes to be converted. Foods with the highest GIs are the ones that will have the most profound and immediate effect on your blood-sugar levels. All the carbohydrates on a weight- loss and insulin-balancing regime should come from the lower ranges.

There are two indexes: the glucose standard, which rates glucose as having a GI of 100 and the white bread standard, which is based on white bread being equal to 100. Other carbohydrates are assigned comparative ratios based on these figures. It doesn't really matter which index you adhere to, for they both give a pretty good - and sometimes surprising - insight into the speed with which certain carbohydrates are assimilated into the bloodstream.

Below are a few GI values of common foods, based on the glucose standard. Of course you are not expected to remember each specific food's value, so to make things easier, opposite are two simple tables showing you how to classify fruit and vegetables into those with a low GI value (under 20), those with a medium value (20-60) and those with a high value (over 60).

Density values

Each carbohydrate can also be evaluated by its density value. This is the amount of usable carbohydrate in relation to fibre and water content - the more fibre and water a vegetable or fruit contains, the less usable carbohydrates it will have. The most dense carbohydrate foods are pulses, wholegrains and starchy vegetables, particularly when they are cooked and their fibre is broken down, these will raise your insulin levels, so always be aware of this. The table opposite contains a list of low-density carbohydrates that should form the basis of your carb intake on a low-carb diet.

Not only do many fruits feature highly on the GI scale, but a few should also carry a carbohydrate density warning sign. Bananas, dried fruit and concentrated fruit juices are all a bad idea if you are trying to balance your blood sugar levels. It is best to avoid these totally until your blood sugar and weight have normalized, and then carefully re-introduce them into your diet.

Focus on fibrous vegetables that can be eaten raw or steamed - the type that lose a lot of water whilst cooking. This will mean increasing your intake of leafy green vegetables, such as Swiss chard, green cabbage, kale, bok choy, rocket, spinach and endive.

On dining out

American-style food has become the norm in our lives: burgers, sticky ribs, fried chicken, coleslaw, chips, fried onion rings, sodas and sundaes.

Do your body a favour and favour ethnic foods more than once in a while. Most countries' indigenous recipes conform to the food pyramid: high fibre, high carbohydrates, including vegetables, moderate protein and humble amounts of fat. Here are some examples for when next you eat out, or feel like entertaining at home:

Indian: Choose breads (naan and purl) and pulses (dhal), vegetarian curries and biryani (rice and a little meat). Avoid fatty lamb curries and coconut-milk desserts. Chinese: Choose soup, stir fry vegetables, steamed rice, cooked noodles, chow- mein, chop suey. Avoid deep fried sweet & sour dishes and bow ties.

Thai and Indonesian: Choose vegetables and seafood in broth, steamed vegetables and fish. Avoid deep fried dishes and curries made with coconut milk. Japanese: Choose sushi, sashimi (raw fish) and steamed or broth-cooked dishes. Avoid tempura and deep-fried ice cream. (True!)

Italian: Choose lightly dressed salads, minestrone, pasta with vegetable sauces, grilled veal with lemon, pizza breads and pizza with less cheese and salami, grilled fish and vegetables and sorbet and fruit for dessert. Beware of the antipasti tables - those delicacies are often swimming in oil: select from them with your head rather than with your heart. Avoid creamy sauces, cheesy pizzas and Italian ice cream.

The carbo consideration

As you know, certain slimming clinics and some diet doctors have vilified carbohydrates for decades. They claim that a low-carbo diet, rich in protein, will

Or improve your metabolism by forcing your body to release more growth hormones. This - the intake of mainly proteins - will ostensibly build more muscle tissue and in that way improve your metabolism forever. Forget it; its only a half-truth. The whole truth is that, in the absence of the energy the carbos are supposed to provide, your body will use up all the protein you eat as energy and after that, when more energy is required, which is invariably the case, it goes on to use some of its own protein as well. Remember those lean muscle cells? Those lovely little protein-filled cells that cause your metabolism to be energetic, vibrant and efficient. If you didn't have them, you would get fatter and fatter with each passing day. The bottom line? If you do not eat sufficient carbos for energy, it will promote chronic weight gain in the long run through the permanent loss of lean muscle tissue and very little, if any, real body fat will be lost.

Here's what you should consider when it comes to your carbo intake, so that in future you can manipulate it in such a manner that they actually work for you.

Simple carbohydrates are sugars like cane sugar, honey, fructose and glucose, Complex carbohydrates are starches like bread, pasta, dried beans and cereals.

• The only differences between sugar and starch are their taste, nutrient values and rate of absorption by the body.Once ingested, the body converts all carbohydrates to glucose.

• Complex carbohydrates with a low Glycaemic Index (GI) protect your body's muscle reserves by supplying the body with energy while promoting the burning of fat for extra energy. (See How low should you go?)

• Try to consume 60 to 65% of your daily kilojoules from complex carbohydrates, preferably those with a low GI. The eating plan conforms to this principle. Simply follow it and you won't need to do any calculations! Eventually, this kind of eating pattern will become a habit, and your preferred way of life,

• If you follow an eating plan rich in complex carbohydrates with a low GI, coupled with a low fat intake (around 33 g in total per day) your blood sugar levels will remain stable. You will enjoy a more naturally controlled appetite and greater emotional stability. The eating plan referred to is designed specifically with those factors in mind. Within days you will experience the full benefits of this way of eating. Your excess fat will start disappearing and you will have more energy than you ever thought possible, fewer mood swings, anxiety attacks, hunger pangs, sugar or starch cravings and you will start feeling optimistic and full of life.

• Be aware that the digestion of carbohydrates begins with the first bite. If you don't chew your complex carbohydrates well, efficient digestion will not take place, which can impede your body's fat burning mechanism.

How Fresh is Fresh? (Freezing the freshness)

`Freezing the freshness in'

Freezing is one of the most commonly used methods and its big advantage is that it gives the consumer a year-round availability of what might be a short-season crop. In general, after cooking, most frozen food has the same nutritional value as the identical cooked product using fresh produce. Vegetables are harvested while vitamin C levels are still high and the delay incurred between harvesting and blanching is so short that there are negligible changes in nutritional quality.

A recent report from Britain (the Chipping Campden Report), evaluated fresh versus canned versus frozen peas and came up with some interesting results. For example, it was found that frozen peas do not lose protein, fat, fibre or iron through processing, storage or final cooking. Canned peas are produced from less tender peas and naturally have a slightly higher protein and fibre content. Processing had no effect on zinc levels, but both frozen and canned storage reduced these by about 25%. As regards calcium, cooked frozen peas have a higher level than cooked fresh ones, but they have only about half as much potassium - although this is not a cause for concern since potassium is present in many foods and a deficiency of it is very rare.

What about the all-important vitamin C? Cooked frozen peas have a slightly lower content than cooked, freshly picked ones, but more than cooked, fresh 7-day-old peas. The report concluded that the vitamin C level of cooked frozen peas was about equivalent to cooked fresh 3- to 4-day-old peas, probably about the age they would be if you bought them from your local supermarket for supper the next day. In other words, you can assume that frozen peas are not only convenient but nutritionally as worthwhile as the fresh variety - if somewhat more expensive. If we apply roughly the same results to most frozen vegetables, we can see straight away that they do provide us with a very good out-of-season option.

What's in a can?

Itis probably because frozen fruit and vegetables are raw and canned produce is cooked during the canning process that you may be more likely to regard the former as 'fresh' and the latter as 'processed'. Yet it is interesting that the nutritional value of freshly cooked produce differs very little from the canned variety. This is mainly because with canning, although the cooking period may be a little longer than for home-cooked vegetables, the fact that all air is excluded carries enormous nutritional advantage over our domestic cooking pots. By heating, which destroys any micro-organisms, and excluding air, food is preserved without additives. Apart from the fact that you may simply prefer the taste of fresh vegetables, the only disadvantage of the canned variety is that you don't have any say over the amount of salt and/or sugar added in the canning process.

Fresh from the sea

Fish is another popular frozen food and for many city and country dwellers who fancy something marine on the menu the frozen variety is really the only practical choice. Those who live near fishing ports and harbours (or have keen fisherfolk in the family) are lucky indeed as they will have the chance to enjoy that almost sweet, seaweedy flavour that is the hallmark of truly fresh fish. For the rest of us, frozen fish from one of the big producers is a very acceptable alternative. The fish is caught out at sea and either frozen almost instantly on the fishing vessel itself, or else packed on ice and frozen as soon as it is landed. In this way, optimum nutritional content is maintained and flavour impairment kept to a minimum.

If you are lucky enough to buy fresh fish, check whether it really is fresh, or has been shipped in a frozen state and then defrosted to be laid out on a slab in the supermarket. There's no major difference if you are going to eat it straight away, but if you intend to refreeze it for later use, you would do better to buy commercially frozen fish instead. Not only will the flavour and texture be better, but you will avoid the risk of deterioration attached to freezing, thawing and then refreezingfood.

As with vegetables, most of us would probably like to buy our fish fresh but if you have to settle for frozen, as a bonus you'll be getting consistently high quality. In the case of fresh fish, quality may be erratic, all the more so the further away you are from the maindistribution centres.

Mix-And-Match Salads

If you fancy creating your own 'superfood' salad, you can use the following guide to pick and mix your own ingredients, either at home or when you are choosing lunch from a deli or salad bar. To get a 10GL meal you can fill your plate with vegetables from the 'Unlimited' box then selectone of the options from both the 'Choose 1 Protein' and 'Choose 1 Carbohydrate' boxes, to provide a balanced meal of protein, carbohydrate and plenty of fibrous vegetables.

For example, you could have spinach, watercress, rocket, cherry tomatoes, artichoke hearts and olives, with chicken slices and butterbeans. Alternatively, try Romaine lettuce, spring onions, celery, roasted red peppers, and smoked mackerel flaked through with quinoa. The serving sizes here are for one person, and include maintenance phase portions when you are allowed more carbohydrate to bring your meal up to 15GL

UNLIMITED

Salad leaves

Lettuce or other leaves, such as spinach, watercress, rocket

Other non-starchy vegetables

Vegetables, such as spring onions or red onion, cherry tomatoes, cucumber, radishes, diced peppers, beansprouts, celery, fresh herbs, vegetable antipasti (such as marinated artichoke hearts, roasted peppers or olives - drain offany excess oil)

CHOOSE 1

Protein

1 chicken breast fillet or equivalent slices or strips of chicken, turkey or lean ham

85g (3oz) (medium fillet) smoked fish, such as smoked salmon, trout or mackerel

85g (3oz) (6 large) cooked prawns ¹/2 x 85g (3oz) can tuna

120g (4¹/4oz) cottage cheese

75g (2³/4oz) cheese, such as feta or goat's cheese

2 hard-boiled eggs (or mash 1 hard-boiled egg into 1 tbsp cottage cheese)

1 tbsp nuts or seeds, such as pine nuts, pecan nuts, walnuts, cashew nuts or pumpkin seeds

200g (7oz) hummus (small pot) 65g (2¹/4oz) quinoa (dry weight) 100g (3¹/2oz) smoked tofu, cubed

CHOOSE 1

Carbohydrate

(grains and starchy vegetables)

1 medium carrot (grated) or

apple (diced)

maintenance phase: 1 large carrot or apple

110g (33/4oz) beetroot maintenance phase: 160g (53/4oz)

¹/2x 410g (14¹/2oz) can (2 tbsp) mixed pulses, butterbeans, lentils or chickpeas (or other pulse) maintenance phase: ²/3 x 410g (14¹/20z) can (3 heaped tbsp)

3 rough oatcakes

maintenance phase: 5 rough oatcakes

³/4 wholemeal pitta bread (or to make life easier, have a whole pitta bread for 10GL but don't have it with a carbohydrate containing filling - so no sun-dried tomatoes or hummus,for example

maintenance phase: 1 pitta

11/2 slices rye bread

maintenance phase: 2 slices rye bread

65g (2¹/4oz) quinoa (dry weight) maintenance phase: 90g (3¹/4oz) (very large serving)

40g (1¹/2oz) brown basmati rice (dry weight) (very small serving) maintenance phase: 60g (2¹/4oz) (small serving)

40g (1¹/2oz) wholemeal pasta (dry weight) (medium serving) maintenance phase: 55g (2oz) (medium-large serving)

3 small baby new potatoes maintenance phase: 4 small baby new potatoes

¹/2 small baked potato/sweet potato maintenance phase: 1 small baked potato/sweet potato

How Fresh is Fresh? (From farmer to family)

From farmer to family

As a general rule, most of our larger food chains either buy direct from farms and markets or use agents who buy on their behalf and distribute to their stores.

One exception to this is Woolworths, which buys nothing on the open market. All their fruit, vegetables and salads are grown for the group by selected farmers who follow specified growing programmes. The farmer delivers direct to one of two distribution centres (in the Cape and Transvaal), which operate 24 hours a day. Woolworths distributes to stores from that point and on average, produce is on the shelves the day after it is picked.

Most of it is transported in refrigerated trucks (with the exception of course of produce that must not be chilled - potatoes and bananas, for example, must not be refrigerated because they deteriorate). But all produce that requires it is refrigerated and the 'cold chain' remains unbroken from the time the produce leaves the distribution centre to the time it is unpacked onto the shelves. Produce is not treated with any synthetic preservatives after being harvested.

Another food store group moving into mass refrigeration of fresh produce is Pick 'n Pay. Their buying policy centres predominantly on the independent farmers, with 85% of produce coming direct from the farms and only 15% from the markets. It goes from either of these to a central distribution centre, then into the stores. So carrots picked this morning would be through to some stores by this afternoon, or tomorrow morning at the latest. The supermarket chain buys all its greens, carrots and so on fresh on a daily basis from the farms. In July 1990 Pick 'n Pay opened a new distribution centre in the Cape which is temperature-controlled at 12 ^°C internally. Their next step will be to refrigerate all their trucks and maintain the cold chain to stores especially vital during the long summer months.

Refrigeration may seem unnecessary if the vegetables are in fact reaching the stores so quickly - after all, a day between field and trolley doesn't sound like much. But in the summer months, average day temperatures can be between 26-28^° and in an ordinary metal- sided truck, they can soar to over 30° - which creates a distinct danger of products becoming over-ripe or wilting. This is often the reason why we see tired-looking lettuces and other produce in stores - it's apparently more a case of wilting due to excessive daytime temperatures than having sat on a supermarket shelf for days. In fact, no-one seems to deny that cold-chain transportation is essential in a country which has a summer lasting six months and where long distances have to be travelled from distribution centres to stores.

Another factor to consider is that produce is becoming significantly more expensive. The growing cost to the farmer has increased enormously in the last few years and in order to recoup those prices from the consumer, the stores have to offer good quality in return. There has been a massive expansion in the consumption of fresh produce in the last few years and it looks set to continue growing.

Some chain stores - such as Pick 'n Pay and OK Bazaars - buy both direct and through an agent while many others, notably Checkers, buy everything through a supply company which in turn buys from farms or through the markets. Produce is transported in cooler trucks to central refrigerated depots in either Cape Town, Johannesburg, Port Elizabeth, Durban or Bloemfontein and from there out to the differentstores.

But what about the smaller food stores? The giants have sophisticated infrastructures to keep their shelves filled so how does the smaller retailer compete, and how does his produce rate by comparison? Surprisingly, many small country supermarkets compare very well. In agricultural areas a lot of produce is bought straight from the farms, which means theoretically it can be picked in the morning and in the store by the afternoon. What can't be bought locally is purchased at the municipal markets, usually through an agent. (This also applies to small shopkeepers in more urban areas.) In these instances, the foodstuff is usually a day old when it gets to market, is probably held another day by the agent while transportation is arranged, and may be in the local store on the third day.

However this is the 'best possible' scenario. Where some small stores come unstuck is that they may buy through an agent who delivers, say, twice weekly. If we take as an example a small store where the agent delivers on Tuesday and Friday, when you walk into that store

on the Thursday not only are you seeing produce that has been in-store for three days but you must also allow for the preceding few days between farmer, market and shop. This goes a long way to explaining why 'country fresh' is sometimes more of an ad-man's dream than a reality!

Of course, if freshness is your top priority, the many farmstalls dotted around the country are a good option. Their seasonal produce generally comes straight from the farm, and only out-of-season fruit and vegetables are bought from markets.

In summary, it seems we can assume that the cauliflower or beans or lettuce we buy today has taken an average of 2 days to make its journey from farmer to consumer. And the prime reason for differences in freshness rests not so much with the time-lag after harvest as with what happens to the crop once it is picked. Retailers who can offer cold-chain distribution, or who are small enough to be able to coordinate fast delivery from source to shop, are the ones who appear to be coming out best.

The one over-riding factor, of course, is the seasonality of the foodstuff - if you are buying, say, apples out of season, then it's commonsense to accept that they will have been held in cold storage for a prolonged

One question that often bothers consumers is why produce appears to be much fresher in one branch of a national chain than in another and why there are instances when some of the fruit and vegetables on display look 'tired' to say the least! Theoretically there should not be any difference because all the produce comes from a centralised depot, the same standard of produce goes out to all stores and the time factor is roughly the same in each case. Occasionally, however, there is a weak link in the chain and sometimes this weak link is the individual store manager.

Most stores have an in-store produce manager who is responsible not only for the ordering of stock but also for its handling, display and presentation and for the length of time it is left on the shelves before being replaced by fresh stock.

While research suggests that the majority of stores order only what they need for each day - thus ensuring that stocks are swiftly cleared ready for replenishment by a new delivery - in some instances where the in-store manager is inexperienced (or possibly inefficient) stocks may well be less than perfect. Over-ordering could result in produce staying on the shelf until it is past its prime and any canny marketer can tell you that that even if there is fresh produce to hand, it probably won't be put up for sale until the 'old' stock has been cleared. At the same time, it's important to realise that a carrot is not ready to be discarded just because its green top is wilted.