ROUTINE FOR PUTTING ON WEIGHT

Plenty of rest and exercise, a good diet of fattening foods and no worries—those are the essentials

PUTTING on weight is very much more difficult than taking it off. Even thosefew extra pounds which can make all the difference to the appearance, comfort and, no doubt, general health, can be quite a problem.

Before embarking on a diet, it is always advisable to seek the advice of your own doctor. This is particularly important if there has been a sudden or prolonged loss of weight for no good reason and without affecting normal appetite. Where loss of weight is the result of an illness or operation, it is usually quite quickly and easily regained after recovery. The routine to be described will help in such cases, subject to the approval of your own doctor.

We are concerned here chiefly with that large army of men and women who are anxious to put on weight but who are the thin type by nature. Such people are born worriers, with excitable and energetic natures and over-active bowels, whose food does not remain in the intestines long enough to be properly absorbed.

Essential in the fattening process are:

• Keep calm and stop worrying. That is obviously a counsel of perfection to those who easily get worked up, but it can be achieved by cultivating outside interests that take your mind away from the source of anxiety (it may be professional, domestic, financial, or all three).

• Take plenty of rest. A minimum of between 8 and 9 hours in bed at night, plus between 10 and 30 minutes after every meal.

• Avoid rushing about, but take regular exercise. On no account jump up immediately after a meal; take life at a leisurely pace. Strenuous games are good if you really enjoy them, because they create appetite; so does any form of outdoor exercise, however mild.

• Eat well and regularly, and concentrate on the fattening foods (list follows). But be careful not to stuff between meals or you will defeat the whole object and be unable to eat your main meals, which are far more important. You must also avoid over-eating, with the inevitable danger of indigestion and biliousness. Aim at three good meals a day, plus any extras (such as sweets, etc.) which you really fancy and a hot, preferably milk, drink last thing at night. The housewife should take as many meals out as she conveniently can because she will not have the worry of preparing them.

• Cut down your smoking. It diminishes the appetitite, so, if you must smoke at all, only after meals, please.

Sugar, sweets, jam, marmalade, fruits in syrup, treacle, honey, Golden Syrup.

Cakes, scones, pastry, cereals, bread, biscuits, puddings.

Thickened soups and gravies, sauces made from flour, butter and/or milk.

Fried foods, cream, salad dressings, butter, dripping.

Pork, duck, goose. All fat meat and bacon. Tinned fish in oil.

Sweet wines, beer, stout, spirits, sweet aerated waters.

Dried fruits. Bananas, grapes, plums. Potatoes, peas, dried beans, parsnips, beetroot.

Cod-liver oil, Virol, olive oil.

Salt with food.

Foods with very little fattening value

Meat extracts. Marmite. Clear soups. Gelatine. Egg-white.

Green vegetables and salads. Vinegar. Tea. Coffee.

SPECIMEN DIET FOR PUTTING ON WEIGHT

Minimum: 1 pint of milk per day

On waking: Cup of tea, preferably with milk and sugar.

Breakfast: Cereal or porridge with milk and sugar or honey or syrup.

Bacon, egg, fish, etc.

Toast, butter and marmalade.

Coffee or tea.

11 a.m.: Coffee, cocoa or milk and a biscuit, or try this cocktail: One teaspoonful Spanish olive oil sandwiched between layers of orange juice in a wineglass. You can increase the quantity of olive oil gradually.

Lunch: Thick soup, if liked (if this makes it impossible to eat main course, substitute tomato or orange juice as an appetiser instead).

Meat, fish, game, poultry, etc.—both fat and lean. Serve with gravy, roast or fried potatoes and a green vegetable or salad with plenty of oily or cream dressing.

Pudding and / or cheese, butter and biscuits.. Coffee.

Tea: Tea with cake or bread and butter or banana sandwich.

Dinner: Thick soup (see Lunch).

Fish, meat or poultry, with gravy, at least one vegetable from list of Fattening Foods; one green vegetable or salad with cream or oil dressing.

Steamed or boiled pudding or milk pudding or ice cream.

Cheese with bread or biscuits and butter.

Coffee.

NOTE: Cocktails, wines. etc., may be taken as desired and obtainable. Stout or beer is good.

Bedtime: A hot drink, preferably containing milk.

Don't turn your back on calcium continue…

You may even be at greater risk if you consider the other factors that contribute to osteoporosis:

• The decline in oestrogen. Up to half of women over the age of 45 have some degree of type 1 osteoporosis (bone loss is most profound during the first decade after menopause).
• Smoking. It suppresses the activity of the osteoblasts (the bone-building cells) and also causes changes in oestrogen metabolism in women, resulting in an earlier menopause.
• Being thin and/or fine-boned.
• Excessive use of alcohol. This reduces calcium absorption and damages liver and bone cells.
• Avery high intake of protein increases the amount of calcium lost by the body. Veganism. Avoiding all animal products means avoiding some of the richest sources of calcium.
• Lack of exercise. Physical inactivity or prolonged bed rest are associated with the loss of bone density. Astronauts experience noticeable bone loss when in space, due to the effects of weightlessness.
• Excessive, long-term use of salt, in addition to being bad for your health in general, leads to increased calcium loss from your bones.
• Pregnancy and lactation. If there is insufficient calcium in your diet while you are pregnant or breasffeeding, calcium will be drawn from your bones and teeth to provide for the growth of the baby.
• Little or no exposure to the sun. Housebound people, elderly folk and office workers often don't enjoy enough sunlight to assist their skins in the manufacture of vitamin D, which is needed for the absorption of calcium from the gastro-intestinal tract.
• Unbalanced diets. Not only quick-fix slimming diets are low in nutrients. Our average, modern-day diets often lead to an insufficient intake of nutrients. Although you might be taking in sufficient calcium-rich foods (like cheese!), you might be taking in too little of the other bone-fortifying nutrients such as vitamin D, magnesium (soy, dried beans, nuts), zinc (chicken heart and liver, beef liver, lamb), copper, manganese and boron, found in a large variety of other foods.
• Genetic inheritance accounts for 80% of the variance in peak bone mass. Blacks have a higher bone mass than whites and Asians, and men have a higher bone density than women. A strong family history is a risk factor for osteoporosis - daughters of women with osteoporosis have been shown to have lower-than-expected bone density.
• Certain health conditions such as diabetes, rheumatoid arthritis, Cushing's syndrome, amenorrhoea resulting from anorexia nervosa and/or excessive exercise, gastrectomy, immobilising diseases, male hypogonadism (low testosterone levels), chronic liver disease or malabsorption.
• Consumption of large amounts of black coffee over a long period of time.
• Hyperthyroidism and over-treatment with thyroxin.
• The prolonged use of drugs such as corticosteroids (cortisone).

What is the role of calcium in theJody?

Everyone knows that calcium is required for healthy bones and teeth, but most people believe that calcium is only important in childhood. Wrong! There is a need for calcium throughout one's life in order to build and maintain calcium levels in bone.

Calcium acts as a metabolic regulator. Changes in the level of calcium within the cell result in the switching on and off of the processes of muscle contraction and nerve excitation.

Calcium is also involved as a co-factor in many enzyme processes. It is needed in cell division, the immune system and is also required in order for blood to clot.

More recently there has been some evidence to suggest that calcium has a positive role to play in maintaining a healthy blood pressure.

Clearly, calcium is an essential nutrient and a major role player in our general wellbeing; good health being an essential prerequisite for shedding weight successfully and permanently.

Dietary sources of calcium

The major foods in the diet that contain calcium, include milk, cheese, yoghurt, white bread, white flour, and green vegetables. The absorption of calcium by the body is dependent on many factors, including the form of calcium in the food. The best sources of available calcium are dairy foods. Green vegetables and whole grain cereals contain phytates that bind calcium and prevent absorption.

A balanced diet is important for the provision of calcium and other bone fortifying nutrients throughout your life.

Don't turn your back on calcium

One of the most dangerous elements of the many low-kilojoule diets is thatthey restrict the intake of fats, and in so doing they restrict the intake of the essential nutrients we find in foods such as sesame seeds, oily fish and cheese. The main danger lies in the elimination of one of the major forces in the nutritional and health stakes, namely calcium. This mineral is a key player in the nutritional symphony and of specific interest to dieters is its ability to act as a metabolic regulator. An insufficient intake of calcium could lead to a number of nutrient imbalances, which could very well also be what has been hampering your weight loss efforts.

But by far the most serious disease resulting from a calcium deficiency is osteoporosis. The origin of this disease usually lies in a continual low intake of calcium. Because the body requires calcium for a number of important functions, it eventually starts helping itself to your calcium reserves, namely the calcium in your bones and teeth. Over a period of time bone mass is lost and the bones deteriorate and become soft and brittle.

Along with coronary heart disease, osteoporosis ranks as one of the most debilitating diseases of our time. The statistics in the UK speak for themselves: with 1 in every 3 women and 1 in 12 men affected, this is a major health problem. And indications are that these statistics apply throughout the western world.

It is often referred to as the silent epidemic, because of the way in which it strikes without warning - you don't know that you have it until you have a wake-up call in the form of a serious fracture.

This disease is on the increase at an alarming rate. In the UK for instance, hip fractures have increased from around 10 000 per year in the 1960s to 60 000 in the 1990s, resulting in 40 premature deaths per day. Spinal fractures and injuries are also on the increase. It is estimated that 50% of people over the age of 85 suffer from the disease.

Osteoporosis is a disease in which bones lose calcium and other minerals. There are two forms of this disease: type 1, the most common, which occurs in postmenopausal women or younger women whose ovaries have been removed; and type 2 - or senile osteoporosis - which develops in both men and women, usually after the age of 75.

Osteoporosis is a most debilitating, painful disease with symptoms that start rather insidiously with mild back pain, which worsens dramatically as the vertebrae become more and more compressed. This is caused by tiny crush fractures. Compression of the spinal column also leads to height loss and an ungainly deformity commonly known as the 'dowager's hump'. Because of this deformity, chronic muscle pains are often experienced. Wrist and hip fractures are common. Serious sufferers could literally fracture a rib from a simple action such as coughing! Most often the frequent multiple fractures are extremely painful. Standard x-rays may only detect the disease after 25 - 40% of the calcium in the bones have been lost.

Osteoporosis has been defined as low bone mass and a deterioration in the honeycomb structure of the bone, resulting in increased fragility and a greater risk of bone fracture. Any bone could fracture, but the forearms, hips, spine and ribs are most likely to.

You may ask what on earth this has to do with you. Well, if you are a dieter, it has a lot to do with you. Dieters tend to avoid calcium-rich foods - those very foods needed for the prevention of this disease, And believe me, if you knew how much calcium you may be losing without even realising it, and if you knew how painful osteoporosis is, you would immediately address this area of your nutritional balance.

Cellulite - fat or fiction?

Anybody who claims there is no difference between cellulite and fat, probably also thinks cats and dogs are one and the same thing because they are bothpets! Granted, cellulite is fat, but it is a specific kind of fat that accumulates unevenly and mostly around the buttocks and thighs of 80 - 90% of all women, regardless of their age, shape and size. The simple truth is that there are distinct physical and chemical differences between cellulite fat and normal fat (1),

With the exception of men with a testosterone deficiency, cellulite is most certainly a female condition. Men rarely develop it, no matter how much they weigh. In women, the subcutaneous adipose tissue is arranged in rectangular chambers that are separated from each other by pillars of connective tissue that attach to the subdermis (2). One can therefore explain the presence of cellulite in females by saying that it relates to the presence of oestrogen (in females) just as baldness relates to the presence of testosterone (in men). In fact, cellulite has been described by scientists as the " ... sex-typical feature of the skin of the thighs of women, and not a sign of disease ... "

Nearly all women will develop noticeable cellulite at some point - even those who put a lot of effort into keeping their bodies slim and well toned. No doubt about it, the reason we women complain so bitterly about it is that it is rather unsightly. It gives the tissue under the skin - the subcutaneous tissue - an orange peel or a crumbly cottage cheese look. It could even look worse, and resemble hail damage on a motor vehicle or a lumpy old mattress. If you pummel the cellulite area, you may even find tender nodules of fat trapped inside hardened connective tissue.

If cellulite is examined under a microscope, the fat cell chambers will look swollen and pinched by the connective tissue bands. This is what causes a restriction of the blood supply - and therefore oxygen - to the tiny capillaries. The oxygen starvation results in a reduction of fat metabolism, which causes the connective tissue layers and bands to become tough and less elastic. Fluids and waste products are then trapped between them, which results in the pinching of tiny nerve ends. This is why the affected areas may often ache. Eventually, in well- developed cellulite, stagnation and hardening of all the structures in the fat layers may occur and the tissue takes on a lifeless quality (3).

What causes cellulite?

Scientists have been studying cellulite for decades and there are many myths about it. It is called various scientific names such as lipodystrophy, liposclerosis or mesenchymal disease. Studies have concluded that cellulite is most prevalent in gynaeoid-shaped women - those body shapes commonly known as the pear shape. This, however, does not mean that lymphatic-shaped women are not prone to cellulite, This body shape is known as the apple shape, meaning small rib cage, large belly and midriff area, often with heavy legs and arms. Should a lymphatic- shaped body develop cellulite, the condition is aggravated by poor drainage of fluid through the swollen lymphatic vessels. This particular body shape may also develop cellulite on the upper arms and stomach. But the fact remains that all female body shapes are prone to cellulite and this is aggravated and accentuated by any degree of weight gain. That is when the metabolism of fatty tissue becomes less and less active. However, contrary to popular myths, cellulite is not necessarily caused by obesity or a lack of exercise. Even fit, slender females can develop it.

But do men need to be taller? continue...

Baldness occurs in white men more than in any other racial or sexual group. Genes for baldness are carried on the chromosomes of both men and women but require the male sex hormones for activation and for baldness to occur. Whilst white women may show a gradual thinning of their hair, by the time men have reached their early twenties some will show a receding hair line or bald spot, and by the age of 50 up to 60 per cent of men will have lost some hair.

It has been argued that balding is a sign for possible female mates that the balding male is beyond his prime and no longer fit to reproduce. However, this argument seems to be contrary to the rest of male reproductive behaviour and physiology which permits men to reproduce for almost as often and as long as desired. The absence of any obvious biological association between male sexuality and balding has not prevented hair from being central to many men's body image and hair loss being a serious fear.

So where does this fear come from? Why isn't balding simply accepted as a natural response to age or to the influence of hormones?

How many actors can you think of who are balding? How many television personalities accept their thinning hair without resorting to toupees or the 'sweeping syndrome'? The media present masculinity and hair thickness as being inseparable. The only exceptions to this rule are actors (two spring to mind) who are completely bald, suggesting that they have chosen to shave their heads and that if they wanted to they could easily grow it back.

How do men respond to this pressure?

Unlike for height, society offers men several ways to challenge the problem of hair loss. It offers them a way out. Men can wear toupees, sweep their hair across, living in constant fear of high winds, or they can have hair transplants. And some of them do. Some men are severely traumatised when their hair starts to fall out, some see it as the end of their youth and others as the end of their attractiveness.

I interviewed several men, and asked them how important their hair was and whether they were frightened of going bald. I received many responses, all of which indicated that balding was certainly not something to look forward to. Words such as 'horrible' and 'upsetting' were used and 'I'd look stupid' was a common remark.

However, one man did say that he was quite looking forward to going bald. He felt that it was 'cool' and distinguished, although he did add that the chances of his going bald were very slim.

Yet, as with male concerns with weight and height, these problems with balding do not seem to have such a profound effect on body image as weight does with women. This is not to trivialise men's body dissatisfaction or to dismiss their self-criticism, but to put it into perspective compared with the multitude of women who spend their lives preoccupied with weight.

I asked several men if they thought there was a difference between men and women as far as their looks were concerned. Surprisingly many men seemed to be aware of a difference and felt that they were lucky.

One man said: 'Women aren't attracted to men by their looks, they find their personalities attractive, but I am initially attracted to women by their looks, but then everything else becomes more important.'

Another said: 'If you are a man, being fat can give you status and suggests that you are rich and successful enough to eat nice food and drink good wine. If you are a woman, fatness means that you cannot command as much respect, and that you have a problem with food.'

He also said: 'Men's attractiveness is to do with character and personality. Women's attractiveness is far more to do with their physical appearance.'

Another man said: 'Men may not think of themselves as being attractive, or even worry about how attractive they are, but they put their energy into examining how attractive women are. Men's attractiveness can be determined by how attractive their female partner is.'

But are things changing?

Women assume that men get off lightly. However, over the last few years there has been an increase in the number of men used in advertising and an increase in magazines designed specifically for the male reader. Stereotypically good-looking men now advertise milk, cars, food and a multitude of consumables. Men's magazines are full of tall, dark, handsome men modelling clothes and even the male perfume market has taken off. Are we heading for a future of image-obsessed men?

I was interested to find in a recent copy of Cosmopolitan an article called 'Cosmo man' which was introduced by the question 'Is he worried stiff about his penis, his stomach, his mother?' Men also seemed to be getting the treatment. The article outlined men's 'touchiest topics' from penis size to balding and described each fear and neurosis in detail. It was sympathetic but subtly ridiculed each male preoccupation. The fears were treated as genuine but not as all that important. The article was interspersed with adverts for clothes modelled by tall men with lots of hair. The jokey article and the adverts presented the perfect combination of messages to develop and perpetuate any male neuroses.

Maybe the advertising world has saturated its use of women. Maybe it has discovered the new world of men's desire to conform to an ideal image. Whatever the reason, men are appearing more and more in the marketing world. And maybe in a few years' time we will start to see the damaging results.

But do men need to be taller?

Biologists argue that women stop growing at an earlier stage so that they can get on with what they are supposed to do: reproduce. It is argued that girls cannot waste energy on growing when this energy is needed to produce children, and that growing and reproducing at the same time would place too many demands on the body's reserves. Montagu has pointed out that, for the first few years after the start of menstruation, girls are rarely fertile, even though they may appear so, and it is at this time that the remainder of their growth occurs. This suggests that we are responding to a history of shorter life expectancy, and that we should reproduce as often and as early as possible. For men, this pressure does not exist and so they can grow for a longer period of time. In addition, anthropologists argue that men need to be taller in order to compete for female partners.

As a result of these biological differences men do tend to be taller than women. In America the average male is five inches taller than the average female. However, improvements in diet and living conditions in the western world have meant that not only are western women frequently taller than men from other areas of the world, but there is also a greater overlap in male and female heights within the same community. Ten per cent of women are taller than 10 per cent of men and 5 per cent of women are taller than the average male.

So tallness means maleness. Even though women can be tall and men can be short, tall things are masculine and short things are dainty and feminine.

This association comes from a biological difference but is also used and perpetuated by social expectations and media images. The media, with phrases such as 'man-size tissues' and 'man-size portions' and images such as 'large cars are for men', promote this association. It is also obvious in our traditional behaviours such as 'a man holds the umbrella over the woman' and 'a man puts his arm around the woman's shoulders'. Princess Di is only half an inch shorter than Prince Charles if she wears flat shoes, yet in the postage stamp commemorating their wedding she has shrunk to such a degree that she looks up into his eyes. Either she was crouching or he was standing on a box!

And as women we promote this idea. Being five foot ten myself I am well aware of the traumas of having shorter boyfriends. I have spent many an evening slouching, walking in the gutter and working out which way the pavement slopes so that I can make myself that little bit shorter. I also know the embarrassment of having a boyfriend put his arm around me, resulting in his left shoulder being wrenched nearly out of its socket. As women, we expect men to be taller, and men perceive this expectation.

At the extreme end of this preoccupation with height, Erving Goffman in his book Stigma examined the effects of height on

men who are well below average height. He discusses how such men are either excluded from enjoying normal lives or can play the traditional role of short men as 'jesters' or 'favourites of well-to-do ladies'. It has been observed that if short men marry short women the 'mating sequence' is often accelerated, with the dating, engagement and marriage taking less time than usual. Goffman concludes that short people marry short people because they have found an opportunity at last, and because they are expected to do so.

Men worry about their height. It is a weakness in some ways comparable to that of women and their weight, but does it have the same damaging effect on their self-image?

There are certain props available to the man who wants to be taller, such as built-up shoes and tall hats, yet these tend to be regarded as slightly ridiculous. They appear desperate. Unlike weight, which it is possible at least to attempt to change, changing your height is not a physical possibility. Perhaps, because of the absence of feasible alternatives, men simply have to get on with their lives and cope with this disagreeable area of their physical appearance. If the medical profession were to develop a means of adding extra inches or perhaps to suggest that a certain combination of foods would solve the height problem, then maybe men would become more preoccupied with their height, which would develop a more central role in their self- image. The absence of possible change reduces the importance of the problem.

Are there other physical characteristics which are specifically important to men?

A study in 1973 asked a group of men to rank a list of physical characteristics in the order that they felt they were important in determining their physical attractiveness. From a list consisting of characteristics such as chest, body build and face, the men rated hair texture second only, to facial complexion. Facial complexion appears to be of significance to men in their teens and early twenties, with the fear of acne and concern about degree of facial hair. However, hair texture and the fear of baldness appear to play a central role in determining body-image.

Men and dieting part 1

A couple of years ago I was explaining my area of research at a job interview. After I had given what I considered a clear and full account of my work, the only man in the room said 'There is an obvious logical error in your work'. I was totally taken aback and meekly asked what it was. 'What about men?' he said. I had never really considered men in relation to dieting before. My interest in the area stems from being a woman myself, and I always felt that it was nice to work on something that men hadn't managed to monopolise yet. This post is a concession to that male interviewer, and to the many other men who have told me 'it's just as bad for men'.

Men also have role models and heroes. Over the centuries, literature has been full of ever changing images of the ideal man. In 1813 Jane Austen wrote in Pride and Prejudice:

Mr Darcy soon drew the attention of the room by his fine, tall person, handsome features, noble mien; and the report which was in general circulation within five minutes after his entrance, of his having ten thousand a year.

Attractive men were tall, straight and rich.

In the 1950s Charles Atlas used to be the ideal man. Men were sold work-out kits and body-building equipment. They had to be large, powerful and strong. They were men of few words and lots of muscles. But what is the message now? Do men have an image that they have to conform to?

It is often assumed that the media focus only on women's bodies in their attempts to sell a wide variety of products. Most adverts still have women modelling anything from clothes to cars

to cleaning fluid. I asked several men if they felt there were pressures on men to look a certain way.

One 25-year-old NHS manager immediately replied: 'Definitely' and proceeded to provide a detailed description of the ideal man:

You have to be tall, in a sharp suit (casual but smart), exuding money. The ideal body is well built, wide shoulders, a v-shaped back tapering to a firm bottom with dimples and a flat stomach.

He felt that men used to be proud of their beer guts but now they were ashamed and hid them.

Another 25-year-old man said that the ideal man was summed up by the actor Richard Gere: 'Not over-muscular, fit and at fighting weight. So that you don't really notice his body, but it is capable of doing what it's supposed to do without impairing itself' He felt that the ideal body was to do with fitness and health. He felt that the ideal body was one that was not noticeable because it was 'how a man's body should be'. Another felt that the ideal man was 'lithe, fit, stubbly and dark haired'.

I also asked several men what these images meant to them. The most common answer was that being tall, thin and fit meant that you were in control, and control was central to the 1990s' image of the ideal man. It also meant that you were healthy and confident and therefore capable of being a success in all other areas of life.

With the rise of the 1980s' work ethic, men in the media have become leaner; they look hard working and healthy. The ideal man does not self-indulge, he is in control and in command of his life. Hedonism seems to be becoming a thing of the past and this is illustrated by the contemporary ideal man.

So where do these images come from? These pressures seem to come from three sources: other men, women and the media.

One man said: 'Other men joke about putting on weight. They say "you're letting yourself go a bit" or suggest that you should take up squash at lunchtime.'

Another said, 'You overhear women talking about firm bottoms and flat stomachs and you realise that that's what they expect.' He also said: 'You know that women find certain film stars attractive. You also realise that they know nothing about them apart from how they look and what their bodies are like, so you realise that it is their bodies that make them attractive.'

The pressure also comes from the media. Over recent years there has been an increase in men used in advertising, all of whom are thin and stereotypically attractive. Media men have become less hedonistic and increasingly in control and reserved. In a recent television advert, a young man is used to advertise healthy pre-cooked meals. He is thin, healthy and represents clean living and self-control. He looks sensible. Male heroes of the 1960s and 1970s had an air of excess and debauchery about them. Now men are tame and controlled. The only media man that any of the men I interviewed could think of who was outside this image was Jack Nicholson who personifies total hedonism, self- indulgence and pleasure. Perhaps his attractiveness comes from his obvious rejection of social norms, and his ability not to conform, not to use tricks and not to be influenced by what other people expect.

Women tend to assume that men can get away with a greater variety of looks, sizes and shapes than women. It is believed that the male personality can compensate for many (but not all) physical characteristics. Woody Allen is a sex symbol; the female equivalent would never have even made it through the studio door. However, the media do seem to present an image of the ideal man of the 1980s and 1990s. How do men respond to these images? Do men feel dissatisfied with their bodies?

In 1968 Diabiase and Hjelle carried out a study to evaluate men's idea of the ideal body size. Groups of fat, average and thin men were shown silhouettes of male bodies which were also fat, thin and of average weight. The men were then asked to say which size they preferred and why. All the male subjects regardless of their own size preferred the average weight. They felt that both the thin and fat bodies represented qualities such as being shy, dependent and withdrawn, whereas the average-size body represented being active, energetic and dominant.

The men in the study showed a preference for a particular size. But was this reflected in a dissatisfaction with their own size?

Men and women were asked to rate their ideal size and their actual size. All the women subjects showed a large discrepancy between how they felt they looked and how they wanted to look, but the young men in the study did not. Regardless of their actual size, they felt satisfied with their weight.

Although men may report an ideal size and a preference for a particular body size this does not seem to be reflected in a dissatisfaction with their own size. It would seem that men are not directly affected with worries about their weight.